November 23, 2012 by ginafashionistar
Image via Jimd2007 at Flickr creative commons
The perfume industry is one of the largest within the beauty sector and It can be difficult to understand just how large this industry is, but research from IBISWorld states that ‘in 2011, the total cosmetics and toiletries (C&T) market in Great Britain was worth over £8.0 billion at the retail level’, which shows how much of an important industry it is within the UK.
However, when people buy perfume they expect it to have a longer effect than just to create a pleasing scent for a few hours. A perfume with a short lifespan can make people think they have wasted their money, but the fact is that it is possible to give fragrances a longer life just following a few key tips:
It might seem like it is completely unrelated to perfume, but moisturising could definitely help to give your perfume a longer life. As Fragrances of the World explains in its list of the top 100 perfume questions, ‘dry skin doesn’t have as much capacity to retain the scent molecules for as long as oily skin’. This means that perfume is absorbed by the skin much faster than it would do on those with oilier skin, which is why moisturising daily to keep your skin smooth and supple can help.
2) Apply petroleum jelly
Again, it may sound like a strange suggestion, but as oily skin can help perfume to stick around for longer, applying it over petroleum jelly or a similar oily ointment can ensure it isn’t absorbed by your skin so quickly.
As the website Now Smell This states, ‘perfumes evaporate more rapidly from dry skin, so the best way to make fragrance last longer is to use a relatively heavy body lotion or cream. Some people like to buy the “matching” cream for their fragrance, but you can also use an unscented cream like Cetaphil, or try petroleum jelly or jojoba oil’.
3) Apply to the pressure points
Applying perfume to your pressure points is one of the best ways to ensure you get the maximum scent from your fragrance. About.com explains how this works – ‘the “pulse points” are locations on the body where the blood vessels are closest to the skin. These spots emanate heat, which can help fragrance to emanate from your skin into the air. Apply your perfume to these points – namely, the inner wrists, the base of the throat, behind ear lobes, in the cleavage, behind knees, and the inner elbows. As you wear your perfume throughout the day, it will react with your body heat and continue to emit scent’.
In theory, if you combine this tip with the previous two, you ought to be able to prolong the life of your perfume while also ensuring it releases its full scent.
4) Apply directly to the skin
Many people apply their perfume after they have dressed, but this could actually be wasting your perfume. Due to the body’s heat, applying your perfume before you dress can give it more of a scent. eHow says even though ‘your pressure points may then be covered by clothing, the perfume will last longer when sprayed directly on your skin instead of over clothing’.
If you love perfume and are always on the hunt for cheap perfume, ensuring you get the most out of your fragrance ought to be high on your list of fragrance priorities.